
2023
YASNO I studio
Industry
Beauty
Duration
2 months
Services
- Naming
- Visual identity
- Promo materials
“This salon is intended to be a place that not only offers the highest quality hairdressing services, but also creates a unique atmosphere of relaxation and luxury for our clients.”
Let’s make something great
The challenge was to create a name and visual identity that would not only reflect the professionalism and high culture of the owner, but also attract customers through its modernity, elegance and uniqueness.
Solution
Action!
We focused on a creative thinking process, using knowledge of trends in the hairdressing industry and analyzing local customer preferences and expectations. After deep reflection and intensive market research, the agency developed the name "YASNO Studio", which was intended to express several subtexts.
In terms of visual identification, the agency created a minimalist but at the same time expressive logotype, which consisted of eight straight lines in the shape of a circle, three of these lines formed the letter Y. The colors used in the identification, mainly white, black and healthy green, emphasized the unique character of the salon. .



“It was also a challenge to create a consistent brand image that would distinguish the salon from the competition.”


Summary
Customer delighted!
Through our joint activities, YASNO studio was introduced to the market with a unique image that attracts customers looking for the highest quality hairdressing services in an elegant and pleasant atmosphere.
The name and visual identification reflect not only the character of the salon, but also its mission and values, creating positive customer experiences and increasing popularity and recognition.