2022
Adre Arto
Industry
Painting
Duration
9 months
Services
- Branding
- Marketing strategy
Stand out from the competition and prove your progressiveness and modernity.
Let’s make something greatWe thought: "What is art – images and imagination? Rather vivid images built on fantasy and reality. The most popular street art are portraits. Isn't this contemporary art?"
Challenge
Customer expectation
The company understood that in today's world, standing out on the market requires not only excellent product quality, but also a strong and unique brand.
The task was to create a brand that would not only be recognizable, but also build customer trust and encourage loyalty.
“That's why we decided to focus on human emotions and create an image of contemporary art.”
Result
What was the result?
The idea for the name was inspired by the founders' suggestions to infuse the brand with French charm: Paris, elegance, famous artists. We adopted the idea of personifying the brand, creating the image of a refined French artist. Each letter of the name suggests that this brand is for creative hedonists.
In order not to distract attention from the products, we have developed a minimalist, anthropometric, functional design that succinctly corresponds to the concept and distinguishes the product from other paint packaging. We used black and white to contrast with saturated colors and chose an elegant corporate color that highlights.
