Analytics
Implementation of a consent management platform

2023

Punkta

Industry

Finances

Duration

6 months

Services

  • Analytics
  • Implementation of a consent management platform

Mainly thanks to technical knowledge and extensive experience in using Proscore advertising and analytical tools, we managed to improve marketing processes.

Let’s make something great
punkta

COOPERATION IN NUMBERS

What does it look like in numbers?

+47%

Data quality

CMP

In accordance with GDPR

DATA

advanced reporting

THE AGENCY’S TASK

What was the goal?

  • Increasing the quality of analytics in the world of ad blockers
  • Implementation and configuration of the CMP consent management platform (cookies) compliance with the GDPR clause
  • Implementation and configuration of analytical tools
punkta

“We managed to improve marketing analysis processes, acquire new customers and collect all data regarding marketing campaigns in an orderly manner.”

punkta

WHAT HAVE WE DONE

Our activities

  • Implementation of analytical tools and full analytics
  • Implementing and configuring Google Tag Manager
  • Data reporting and visualization in Looker studio
  • Implementing and configuring CMP
  • Implementing and configuring Bigquery

RESULT

The result of cooperation

  • +47% data quality thanks to the implementation of Server Side GTM (Facebook Conversion API, GA4, Google Ads)
  • CMP implementation in accordance with GDPR
  • Creating advanced reports using Looker Studio + Bigquery + API
punkta
LVSbrokers

2022

LVSbrokers

Proscore agency team is not afraid of new challenges and willingly uses innovative solutions.