2023
Punkta
Industry
Finances
Duration
6 months
Services
- Analytics
- Implementation of a consent management platform
Mainly thanks to technical knowledge and extensive experience in using Proscore advertising and analytical tools, we managed to improve marketing processes.
Let’s make something great
THE AGENCY’S TASK
What was the goal?
- Increasing the quality of analytics in the world of ad blockers
- Implementation and configuration of the CMP consent management platform (cookies) compliance with the GDPR clause
- Implementation and configuration of analytical tools
“We managed to improve marketing analysis processes, acquire new customers and collect all data regarding marketing campaigns in an orderly manner.”
WHAT HAVE WE DONE
Our activities
- Implementation of analytical tools and full analytics
- Implementing and configuring Google Tag Manager
- Data reporting and visualization in Looker studio
- Implementing and configuring CMP
- Implementing and configuring Bigquery
RESULT
The result of cooperation
- +47% data quality thanks to the implementation of Server Side GTM (Facebook Conversion API, GA4, Google Ads)
- CMP implementation in accordance with GDPR
- Creating advanced reports using Looker Studio + Bigquery + API
