2023
FitCake
Industry
Grocery
Duration
2 months
Services
- E-commerce shop
Our project involved creating a new online store for a Warsaw bakery of sweets without added sugar.
Let’s make something greatThe goal was to create a virtual space that would reflect the uniqueness of the products and the company's philosophy, while attracting customers interested in a healthy lifestyle and excellent taste.
The sugar-free sweets bakery is a unique place that stands out from traditional confectionery shops. Our challenge was to transfer this uniqueness to the online world to reach a wider audience and offer them a unique shopping experience.
Solution
We offered this
We started with the question: "What is the FitCake Ursynów cafe? Just another bakery or a place that provides a unique opportunity for health-conscious people who do not want to give up taste and enjoy healthy sweets?" Certainly it's the latter.
We wanted the website to convey the brand's commitment to creating delicious and healthy cakes.
In order not to distract attention from the products, we have developed a clean, intuitive design that makes it easier for customers to find what they are looking for and allows them to place orders online in an easy and clear way. We used lively and healthy colors.
“Rebuilding the website while clearly communicating the brand's unique selling proposition – a harmonious combination of sweetness and health.”
Summary
What is the result?
After many hours of work, consultations with the client and user tests, we managed to complete the project as expected.
The new website of the sugar-free sweets bakery is now ready to attract new customers and provide them with an unforgettable online shopping experience.
